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Richard Cook
Richard Cook

249 Followers

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Published in

Confessions of an Anti-Social Marketer

·Apr 20

How Do We Solve A Problem Like Review Sites?

Chances are, you’ve read an online review recently. Maybe you’re buying a new kettle or scoping out a restaurant for your next holiday. …

Reviews

5 min read

How Do We Solve A Problem Like Review Sites?
How Do We Solve A Problem Like Review Sites?
Reviews

5 min read


Published in

Confessions of an Anti-Social Marketer

·Apr 8

Want To Supercharge Your Social Media Marketing? Get Your Whole Company Involved!

Most social media marketing teams are small. It’s often only a handful of people or sometimes even a single lone wolf. And while being a jack-of-all-trades is very much the job description of a Social Media Manager, we can’t do it all. A common complaint you hear from Social Media…

Social Media

4 min read

Want To Supercharge Your Social Media Marketing? Get Your Whole Company Involved!
Want To Supercharge Your Social Media Marketing? Get Your Whole Company Involved!
Social Media

4 min read


Published in

Better Marketing

·Jan 9

How We Got 600 People To Write “Cabbage” Under A LinkedIn Post

Sometimes, marketing is about the little things. That could be landing a tricky message just right or a higher-than-average open rate on your latest email campaign. And some days, it’s about making people do very, very silly things.

Social Media

4 min read

How We Got 600 People To Write “Cabbage” Under A LinkedIn Post
How We Got 600 People To Write “Cabbage” Under A LinkedIn Post
Social Media

4 min read


Published in

Confessions of an Anti-Social Marketer

·Jan 7

Social Marketing When You Have Zero Users

Social media marketing can be tough. But some folks have it easier than others. That might be because they have a product ideally suited for a glossy Instagram grid or a tone of voice that’s a winning match for Twitter. …

Social Media

5 min read

Social Marketing When You Have Zero Users
Social Marketing When You Have Zero Users
Social Media

5 min read


Dec 21, 2022

How I’d Make ‘The Traitors’ The Best Show On TV

The Traitors is a TV reality game show currently running on the BBC. It’s become the latest must-watch television, with #TheTraitors trending on Twitter each evening as viewers tune in for the latest shocking developments. The premise is simple: 22 strangers enter a castle in Scotland and compete in a…

Television

9 min read

How I’d Make ‘The Traitors’ The Best Show On TV
How I’d Make ‘The Traitors’ The Best Show On TV
Television

9 min read


Published in

Confessions of an Anti-Social Marketer

·Nov 19, 2022

The Tweeting Dead — Some Thoughts on Zombie Twitter

For a second day running, #RIPTwitter is trending. It seems everyone has an opinion about the apparent death of Twitter and can’t help themselves from… tweeting about it. The irony here is obvious to everyone, including Musk himself — who seems to be revelling in it. To which, a…

Twitter

5 min read

The Tweeting Dead — Some Thoughts on Zombie Twitter
The Tweeting Dead — Some Thoughts on Zombie Twitter
Twitter

5 min read


Published in

Confessions of an Anti-Social Marketer

·Oct 12, 2022

Social Marketing Review: August-September 2022

Wow, it’s been a while. This isn’t an apology, but I’ve been busy with a few life things. Most notably: GETTING MARRIED. So I’ve been off from mid-October onwards, cruising around Europe and trying to think about social media as little as possible. …

Social Media

5 min read

Social Marketing Review: August-September 2022
Social Marketing Review: August-September 2022
Social Media

5 min read


Published in

Confessions of an Anti-Social Marketer

·Aug 27, 2022

Everything You Need To Get Started With Social Listening

Social media is inherently social. That shouldn’t be controversial, but it’s still worth saying. Social media is just a lot of people talking to each other, and it’s important to remember that. I bring this up because I still think that in the year of our lord, two thousand and…

Social Media

7 min read

Everything You Need To Get Started With Social Listening
Everything You Need To Get Started With Social Listening
Social Media

7 min read


Published in

Confessions of an Anti-Social Marketer

·Aug 20, 2022

Social Marketing Review: July 2022

So I didn’t do one of those in June. That was for a few reasons: It was really, really, really, really, really hot. I couldn’t be bothered (see 1) I was also interested to see if people would notice the absence of one of these. So shoutout to the one…

Social Media

8 min read

Social Marketing Review: July 2022
Social Marketing Review: July 2022
Social Media

8 min read


Published in

Confessions of an Anti-Social Marketer

·Jun 1, 2022

Social Marketing Review: May 2022

Hello friends. I’m writing this month’s update at a very special time. It’s the dear old Queen’s Platinum Jubilee, and in honour of these ‘platty joobs’, we’re having an extended bank holiday weekend from Thursday onwards. And work have extended this weekend to cover the whole Monday-Wednesday period too. We’re…

Social Media

9 min read

Social Marketing Review: May 2022
Social Marketing Review: May 2022
Social Media

9 min read

Richard Cook

Richard Cook

249 Followers

Professional cynic (but my heart's not in it)

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