Hello!

September is always a weird time of the year. It’s not really anything, is it? Summer’s kind of over, but the official Spooky Season has yet to begin. All there really is to do is catch a seasonal cold and wait for everything to blow over.

And so it…


Moments before I started writing this month’s review, I saw something horrible.

I won’t repost it here. But the UK fashion brand PrettyLittleThing just posted their 9/11 tribute. And it’s grim.

It’s basically a graphic overlaid with some words, but they’ve done it in their own font and colours. So…


Saying this feels wrong, but: nobody cares about your marketing as much as you think they do.

Phew, it’s out now. And that’s a relief because it’s something I’ve felt for ages but found difficult to say out loud.

But I think it’s worth understanding. And this insight can actually…


I’ve written before about the importance of reach in social marketing. Great content is content that goes far. And a surefire strategy for doing that is to piggyback off something that’s already being talked about.

This has been a thing forever, of course. Social has always been about what’s happening…


Aren’t the months just flying by? It feels like only two weeks ago that I published my June review. Maybe I’m just getting old.

I spent the majority of July having a well-deserved break. That’s the thing you say, isn’t it? Whenever someone at work is off, you say that…


June was an absolute belter of a month. I really don’t know how I’m going to fit it all in, but I’m going to try regardless. The approx. 100 of you that read this monthly deserve this content, and it would be morally remiss of me to let you down.


Disclaimer: I am a cis-hetero white man, speaking just for myself and not on behalf of or in place of any other groups. These are just my own takes as a marketer.

Earlier today, I started writing my monthly review of what happened last month in social marketing. But I…


Yes, I know it’s already the middle of June. This blog post is late because I was busy feeling extremely hot and sweaty. Thanks, random British heatwave!

Don’t worry though, I’m sure it won’t last long.

My favourite thing I did in May was this wild thread of brands hand-drawing…


Is April the worst month in the social media calendar? It just might be.

It kicks off with April Fool’s Day, which is the most strained and painful day of the entire year. And it rounds out with Ed Balls Day on the 28th — another twee Twitter in-joke that…


Social media platforms usually aren’t very good at accessibility. They tend to prioritise functionality over inclusion. And they don’t incentivise users to bother creating content that works for everyone.

And I get it. If you’re not aware of the concept of accessibility, it can be a daunting subject. …

Richard Cook

Professional cynic (but my heart's not in it)

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