HELLO. How are you? Well, I hope? How was April for you? Can you even remember that far back? My news is that I got listed as one of the 30 most influential fintech marketers. Which is wild. 30 Most Influential Fintech Marketers | 2022 List 2022 As fintech continues to grow, we wanted to recognise the faces behind the sector's success. So, we've brought…www.fintechmarketinghub.com I’m not even the 30th most influential marketer I know, but I’ll…

You plan your content, right? Even something as simple as sitting down at the start of the day and saying, “ok, today I’m going to create a post about X”, is a start. But hopefully, you’re a bit more organised than that. And I’ve been in a position where I’ve…

There are many myths about marketing. They’re spread mainly by non-marketers who aren’t familiar with how marketing actually works. Here’s an example: “marketing is all about tricking people into buying things they don’t need”. You can see why people might think this. Advertising (which is only a tiny part of…

Hello! For many reasons, March was a bit of a traumatic month. I’ll be talking about some heavy topics, so skip this month’s review if you want to avoid that. The topic that dominated March was the war in Ukraine. Not “the conflict” in Ukraine or “the situation” in Ukraine…

Hello! February’s review is a bit late for a few reasons but don’t worry. It’s here now. And March should follow pretty quickly. So no preamble. Let’s get to it. Steak-umm enters a new chapter Steak-umm are one of the brands that helped define how every brand speaks on Twitter now. I’ve had issues…

Hello, one. Hello, all. It’s time to talk about January. But first, let’s talk about me. Here’s a thing I wrote about Winnie the Pooh (and also social media copyright): Navigating The Minefield of Copyright On Social Media How to stay out of trouble when it comes to copyright on social mediamedium.com And here’s a thing I wrote about doing social when you have no money: Succeeding On Social When You’ve Got Zero Budget Some tricks and tips for getting creative on social media when you’ve got no money to spend on it.medium.com

Money is what makes marketing happen. You can jump and shout about organic growth and word-of-mouth marketing, but the truth is that the “zero marketing budget” is a myth. Even if you’re not putting a penny into advertising, if you employ people to do ‘marketing’ for you, it’s going to…

Disclaimer: I am not a lawyer! None of this is legal advice, and a lot of it is probably wrong. Expect mix-ups between copyright and trademark and all sorts of other interpretations that may or may not apply to your local jurisdiction. This week, the Tolkien Society got themselves into…

Happy new year! It’s time to strap yourself in for another twelve months of social media marketing. Yay. In case you missed it, I finished off the year by giving out some awards. They’re based on all the content I’ve covered in the last twelve months of these reviews, so…