Most social media marketing teams are small. It’s often only a handful of people or sometimes even a single lone wolf. And while being a jack-of-all-trades is very much the job description of a Social Media Manager, we can’t do it all. A common complaint you hear from Social Media…

Sometimes, marketing is about the little things. That could be landing a tricky message just right or a higher-than-average open rate on your latest email campaign. And some days, it’s about making people do very, very silly things.

Social media marketing can be tough. But some folks have it easier than others. That might be because they have a product ideally suited for a glossy Instagram grid or a tone of voice that’s a winning match for Twitter. …

The Traitors is a TV reality game show currently running on the BBC. It’s become the latest must-watch television, with #TheTraitors trending on Twitter each evening as viewers tune in for the latest shocking developments. The premise is simple: 22 strangers enter a castle in Scotland and compete in a…

For a second day running, #RIPTwitter is trending. It seems everyone has an opinion about the apparent death of Twitter and can’t help themselves from… tweeting about it. The irony here is obvious to everyone, including Musk himself — who seems to be revelling in it. To which, a…

Wow, it’s been a while. This isn’t an apology, but I’ve been busy with a few life things. Most notably: GETTING MARRIED. So I’ve been off from mid-October onwards, cruising around Europe and trying to think about social media as little as possible. …

Social media is inherently social. That shouldn’t be controversial, but it’s still worth saying. Social media is just a lot of people talking to each other, and it’s important to remember that. I bring this up because I still think that in the year of our lord, two thousand and…

So I didn’t do one of those in June. That was for a few reasons: It was really, really, really, really, really hot. I couldn’t be bothered (see 1) I was also interested to see if people would notice the absence of one of these. So shoutout to the one…

Hello friends. I’m writing this month’s update at a very special time. It’s the dear old Queen’s Platinum Jubilee, and in honour of these ‘platty joobs’, we’re having an extended bank holiday weekend from Thursday onwards. And work have extended this weekend to cover the whole Monday-Wednesday period too. We’re…