How Do We Solve A Problem Like Review Sites?

Chances are, you’ve read an online review recently. Maybe you’re buying a new kettle or scoping out a restaurant for your next holiday. Reviews are omnipresent across the internet and one of the key ways we can navigate it — relying on our fellow web surfers to separate the wheat from the chaff.

As marketers, we should love review websites. We know that people trust other peoples’…